Insadong and Surrounding Shopping Guide in South Korea

Insadong is Seoul's most iconic traditional commercial street, surrounded by numerous excellent shopping and leisure destinations like Ssamziegil, Ssamzie Street, Samcheong-dong, Ikseon-dong, and Bima Street, allowing visitors to experience a blend of Korean traditional culture and modern shopping.

Insadong is Seoul's most iconic traditional commercial street, short in length but full of galleries, Korean restaurants, traditional tea houses, art galleries, and craft shops. It is a great place to buy ancient art, modern art, hanbok, ceramics, crafts, and Korean traditional cultural souvenirs.
Ssamziegil is a modern shopping center with more than 70 unique craft shops. Its interior features inclined paths, making it convenient for visiting and shopping. The basement offers dining options, while the rooftop has an open-air bar, making it an excellent destination for shopping and leisure.
Ssamzie Street is a representative shopping center in Insadong, featuring many galleries, cafes, and small shops. It offers a variety of design goods, making it suitable for visitors who appreciate art and design.
Samcheong-dong, located north of Insadong, is known for its designer clothing and jewelry shops. The area also features European-style cafes, restaurants, and bars, providing comfortable spots to rest after shopping. Samcheong-dong connects to the Blue House and Bukchon Hanok Village, fostering a strong cultural atmosphere.
Ikseon-dong is a neighborhood filled with traditional Korean architectural features, allowing visitors to experience the traditional Korean lifestyle. It also has many unique restaurants and small shops, making it a great place to experience Korean traditional culture.