Insa-dong, A Cultural Maze of Traditional Korean Treasures

Insa dong, Seoul
On both sides are small shops selling souvenirs
4.1

Introduction

Insa-dong, like Shanghai's Tianzifang, is just a step away from Gyeongbokgung Palace. Although its area is not large, with only one main street and a few perpendicular alleys, it was once the residential area of the Joseon Dynasty's noble class. Today, Insa-dong is home to numerous art galleries, museums, and specialty shops. Walking on the stone-paved Insa-dong Street, history is solidified with every brick and tile underfoot, and you can experience the coexistence of classical and avant-garde Korean culture. Here, you can find a Starbucks with a Korean signboard, the most distinctive Korean souvenir store in Seoul, and traditional Korean tea shops, which are treasures of this place. It is definitely an unforgettable experience to have a cup of traditional Korean tea, taste various traditional snacks, and sit in a traditional tea house to feel the lovely atmosphere here. Moreover, you can find some Korean souvenirs that are not available elsewhere! Even locals may not be familiar with the objects in Insa-dong, but the movie "The Scandalous Lady W" by Jang Lee-yeong has added a touch of mystery and interest to this place, which is definitely worth a visit.
Address
Insa dong, Seoul
Opening hours
All day, but usually the merchants close around 22:00.
Transportation
You can take subway line 1 to Jonggak Station, and then take exit 3. Walk towards Tapgol Park (답골공원) and turn left to see the entrance to Insadong Street.