A complete guide to Italy's discount villages

If you were to ask fashion-loving girls what Italy's specialty is, they would instantly spout off a long list of high-end Italian brands: Gucci, Prada, Dolce&Gabbana, Armani, Salvatore Ferragamo, Versace, Fendi, Bvlgari... The reality is that to be fashionable, you need to be prepared to spend a lot of money. For friends in the UK, although you can buy high-quality goods much cheaper than in China, if you compare the prices of Italian brands with those in their home country's outlets, you may feel like you've spent a lot of money in vain. Based on my years of shopping experience in Italy, I have carefully selected a few outlets that are worth adding to your itinerary and recommend them to you. If you plan to go to Italy, why not choose one or two according to your itinerary.

The Mall luxury outlets

The mall is considered a highly acclaimed luxury brand discount village. The main brand is GUCCI, and it can be said without exaggeration that it is the cheapest place in the world to buy GUCCI and has sufficient supply. Many people head straight to GUCCI after getting off the car. It is recommended to spend more time exploring the Italian local brands inside, where the discounts are even more practical. Of course, there are also British brands such as BURBERRY and ALEXANDER MCQUEEN, but the discounts are mostly lower than in the UK. New items are added every night, so it is recommended to go early if you want a wider selection.

PRADA Outlet

THE SPACE is PRADA's factory store, selling PRADA, MIUMIU and some other brands under the group. Even if you are not a fan of these two brands, you cannot resist buying the beautiful bags and shoes there. When you enter, each person will receive a number, which is your shopping number, please keep it safe. If you have found the goods you want to buy, show your shopping number to the attendant, pay with the number and receive your goods. This is too painful for people with shopping anxiety. Note that it is only a half-hour drive from THE SPACE to THE MALL, and many people choose to visit both places at the same time in one day.


MCARTHURGLEN is a chain of DESIGNER OUTLETS spread throughout Europe. There are five outlets in Italy, located in Florence, Milan, Venice, Naples, and Rome. The outlets in Florence, Milan, and Venice are highly recommended, as they offer different brands. It is suggested that visitors choose which outlets to visit based on their brand preferences and travel itinerary.


Its main brands include: Dolce & Gabbana, Furla, Guess, John Richmond, Missoni and Prada, among others. The official website can provide a full list of brands.


SERRAVALLE is said to be the largest outlet in the legend, claiming that it cannot be completed in a day. With many stores and a wide variety of products in each store, it is a major test of patience and physical strength. Major brands include: Parada, Bulgari, Dolce & Gabbana, Roberto Cavalli, Salvatore Ferragamo, Tommy Hilfiger, etc.


This is the most youthful and energetic Designer Outlet in the series, with slightly higher brand grades than the others. At the same time, it is also a place that is currently not very popular among Chinese people, mainly due to the lack of direct buses from Venice and complicated transportation. The main brands include: Armani, Borbonese, Burberry, Fendi, Prada, Sergio Rossi, etc.