Nonhyeon-dong is a neighborhood where you can sense various trends such as K-pop, fashion, beauty, and more. It features lively cafes, restaurants, and famous brand stores, making it an ideal place for shopping and leisure.
Apgujeong Rodeo Street is a representative street of Gangnam-gu, where luxury fashion brand stores, art exhibitions, and premium shopping malls are concentrated, allowing visitors to enjoy both shopping and culture simultaneously.
Gangnam Station is the transportation hub of Gangnam and boasts numerous large-scale shopping malls, movie theaters, and restaurants. COEX Mall, in particular, is a large shopping and cultural complex hosting department stores, cinemas, and an aquarium.
COEX Aquarium, located near Gangnam Station, is a large popular cultural attraction where visitors can admire a diverse range of aquatic life.