When it comes to shopping in South Korea, besides Dongdaemun, the first place that comes to mind is definitely Myeong-dong (명동). Myeong-dong is the most representative and popular shopping street in Seoul, beloved by many Chinese tourists, and is known as the gathering place for Korean fashion trends. Here, you can find not only many brand stores and high-end department stores but also numerous trendy shops, Korean designer boutiques, jewelry stores, and brand cosmetics shops. Since there are many Chinese tourists, there is no need to worry about language barriers. If shopping requires a must-visit spot, then Myeong-dong is definitely the place to go in Seoul!
Sinsa-dong
If you want to enjoy beautiful scenery while comfortably shopping, you must visit Sinsa-dong (신사동). The tree-lined streets of Sinsa-dong are considered the most beloved shopping spots by locals in Seoul. The streets are lined with tall ginkgo trees, making the walk visually pleasing. Here, you will find cafes like Coffee Smith, concept restaurants, numerous fashion stores, accessory shops, and creative furniture stores. Each shop has its own unique charm and can be considered a 'visual feast' in terms of architecture, making it perfect for taking photos. Additionally, many local trendy brands have set up shop here, earning it the nickname 'Street of Trendsetters'.
Seogyo-dong
Friends might find it a bit unfamiliar, but if we say Seogyo-dong is actually Hongdae, everyone might smile knowingly. In the past, whenever friends returned from South Korea and were asked where they went shopping, they would invariably answer, 'Dongdaemun and Myeongdong.' But now, whenever we see the stylish and affordable clothes friends bought from South Korea, the answer has become 'bought in Hongdae.' As one of the most beloved shopping destinations for young people, this place is filled with unique and beautiful fashion stores, accessory shops, and cosmetic stores by local young designers. You can find unique and trendy designs here that you won't find in Dongdaemun or Myeongdong. Every Saturday, there is a self-organized market where you can find creative and exclusive little items. By the way, there are many cafes and izakayas near Hongdae, and sometimes performances are held, giving it a very artistic vibe. During the day, it is literary and fresh, and at night, well, you'll know when you come.
Sinchon-dong
In Hacken Lee's song 'Love in Seoul', there is a line 'Can we revisit Myeongdong and Sinchon?', and the Sinchon (시촌) mentioned in the lyrics refers to this Sinchon. The second part of the popular Korean drama series 'Reply' also tells the story of a group of university students living together in Sinchon. As a representative university district in South Korea, Sinchon is home to many prestigious universities, including Yonsei University and Ewha Womans University, and is only one or two stops away from Hongdae. Therefore, you can see young students everywhere here. As a so-called 'university street', there are many cafes, restaurants, bars, karaoke rooms, and other entertainment venues popular among students, as well as unique fashion stores and beauty salons, making it a trendy cultural area for young people.
Apgujeong & Cheongdam-dong
For those who love watching Korean dramas, Apgujeong (압구정) and Cheongdam-dong (청담동) are certainly not unfamiliar places. It is well known that the wealthiest area in South Korea is Gangnam, and where is the wealthiest part of Gangnam? It's in Apgujeong and Cheongdam-dong! Even the once-popular Korean drama 'Cheongdam-dong Alice' was set in Cheongdam-dong! As the famous affluent district of Gangnam, this area is home to numerous top international luxury brands, department stores, and high-end local Korean designer boutiques. In addition, there are many vintage luxury stores here, making it a great place for 'treasure hunting'. If you are a fan of top-tier brands, you definitely shouldn't miss this place! After all, this is 'Seoul's trendiest hotspot' and a gathering place for celebrities!
