University Road – One of the Top Ten Popular Roads to Explore in Shanghai

University Road is located in Yangpu District, surrounded by Wujiaochang, Fudan University, and University of Finance and Economics. It is youthful and full of personality, so it has always been popular and can be said to be the epitome of Shanghai's wisdom and creativity. The street is colorful, with hidden and distinctive small shops, snack shops, board game shops, private cinemas... Walking on this road, there is always a sense of overlapping with Taipei's Ximending or Hong Kong's streets, making people feel instantly full of vitality.

Zhiyin Sweet Pink Life Pavilion

Address: No. 88 Jinjia Road. The four-story life pavilion, which is open until 10 PM, greets you with a sweet and romantic pink passage as soon as you enter, affectionately called the 'Pink Elephant.' Its design mimics a subway carriage and uses mirrors to create the illusion of infinite extension. 'Magic City' fans who love selfies may have already checked in here. Exhibition halls, furniture pavilions, libraries... In collaboration with the Ferry Bookstore, the content covers multiple themes such as design, architecture, art, and creative living, and will periodically host book clubs.

All the Lovers

No. 211, Daxue Road, Yangpu District. When you come across this purple-walled café that makes you feel like you're in the streets of Paris, you will definitely be pleasantly surprised. Each of its desserts and cakes is the result of unique creative ideas from Michelin chefs, freshly made every day, and each has a unique name. They use imported ingredients such as Fabbri syrup from Italy and cheese from New Zealand to ensure the perfect, delightful taste of the desserts.

Yongfeng Hao

32-40 Daxue Road, Wujiaochang. Chaozhou-Shantou restaurants have always left an old-fashioned impression, but this newly opened one on Daxue Road brings a trendy vibe, conquering diners of all ages. The first Chao-style herbal tea shop in Shanghai, the first licorice fruit shop in Shanghai, and the first Chao-style rice noodle shop in Shanghai using fresh rice noodles transported from Chaozhou-Shantou. With over a hundred Chaozhou-Shantou dishes and snacks, you won't be able to try them all even if you come every day for a whole month!

Xiaoxitian

Room 801, No. 103 Daxue Road. A shop that only serves Xinjiang rice noodles, decorated in a very artistic style. There is also a corgi named 'Li Xitian' who is the mascot of the shop and loves to act cute! Although it gives a fresh and elegant impression at first, it actually follows a heavy flavor route! Even after three years since its opening, making a reservation to eat noodles is still a common practice!